For small businesses to be successful in today’s market place, they must transition from traditional marketing to modern marketing. There... (
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For small businesses to be successful in today’s market place, they must transition from traditional marketing to modern marketing.
There is “traditional marketing” and what we call “modern method of marketing”. What is happening is in traditional marketing people do print media; they do postcards, print advertising and these types of marketing. They are always speaking to what we call a "Prospect" - always directing themselves at a new client. This is only communicating with future business. It does not address your current business nor your referral business. Traditional marketing is based on new business, it is not based on renewed and sustainable businesses. Modern Method of Marketing is based on renewing existing business (Customers), nurturing future business (Prospects) and educating your referral sources (Raving Fans).
With the right system, the right tools and the right support you can implement or improve your marketing through testimonials, blogs, social media, news letters, email broadcasts and webinars/seminars.
If you're interested in learning how to get started or leverage what you are currently doing please contact us.
