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You may be aware that there are changes currently taking place in the online adult entertainment industry as a result of the availability of the new .XXX domain extension.

Tens of thousands of domain names have already been reserved by adult entertainment website owners.  However, not everyone is welcoming the addition of these new extensions.  Trademark owners outside of the adult entertainment industry have long opposed its launch due to concerns over their brands being registered as .XXX domain names.

Fortunately, ICM Registry, the organization responsible for the administration of the .XXX extensions, instituted a process to address these concerns.   Beginning September 2011, trademark owners who are not part of the adult entertainment industry will have the opportunity to "opt-out" of this new extension and prevent their trademarks from being registered as a .XXX domain name (i.e. yourdomainname.xxx).

Because we understand how important it is for you to protect both your brand as well as the brand(s) of your customers, we wanted to provide you with specific information on opting-out of this list. There is a one-time fee associated with opting-out that you will pay directly to the Registrar. 

Note: We are extending this notice as a courtesy.  We are not selling these services or anyway involved with facilitating this process. 

To view complete details regarding these changes, visit  ICM Registry’s site:

http://icmregistry.com/launch/sunrise-b/

And to start the opt-out process via the Registrar, visit:

https://www.melbourneit.com.au/domain-names/pre-register/xxx-domain-name

To ensure you protect your domain  from .XXX registration, we encourage you to start this process today. You have from now until October 28, 2011 to take advantage of this opportunity.