Or in other words, if you routinely stop and think about your contact types (Prospect, Customer, Raving Fan) will you... (
more)
Or in other words, if you routinely stop and think about your contact types (Prospect, Customer, Raving Fan) will you experience innovation where it's most valuable? Can knowing your relationships enable innovation in your daily life?
YES!
If you pick key topics that are reserved for only a Prospect (credibility creation for you to increase their confidence you will help them accomplish what they want to achieve), or only a Customer (educating them what others have done using the same products/services they are using and the benefits they enjoyed from it), or only for a Raving Fan (stories they were able to know/hear before anyone else) you will find increased innovation where it's most valuable - in your relationships.
Try it for one day, take notes on how shortened the conversations were, how condensed and precise the information sharing was and the sense of accomplishment felt at the end of the conversation. The more sense of accomplishment felt, the more value the relationship had.
So remember, routines of knowing your audience before you speak enables innovation in your relationships.
