Have you ever been told to grow your existing business while cultivating new contacts? Most business owners feel they should... (
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Have you ever been told to grow your existing business while cultivating new contacts? Most business owners feel they should do better at this, but most don't know how or don't have the time.
The solution for the small business is to tap into existing clients. Start by classifying contacts by Prospect, Customer and Raving Fan. Once you have your contacts by classification (what type of relationship do they have with you) then work on educating each of these classifications.
When you know your contacts by classification, it's easy to reach your existing customers and raving fans in a more personal and relationship way. Most prospects are looking to "learn" or "get something from you." Some customers and all of your Raving Fans are willing to respond to your inquiries for feedback or for names.
Power truly is knowledge when you have quick and easy access to contacts that are classified.
Do you feel like you can use help in managing your contacts so you can communicate the right content (message) to the right relationship (contact classification)? Let us help you in 30 days or less pick your master database, merge your existing contact lists, scrub your master list and then classify them based on achievable timeliness and an affordable budget.
