Sounds like a silly concept, but working with close to a thousand people we found people have on an average... (
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Sounds like a silly concept, but working with close to a thousand people we found people have on an average 5 - 7 locations way were they store their contacts. The most frustrating part is that not only do they have 5 - 7 locations, but many of these locations have duplicate records. And to make things worse, not one of these 5 - 7 locations are up-to-date. Depending on the use of the 5 - 7 lists, one list may only have addresses that are up-to-date. Another list that was used for email has up-to-date email addresses.
Having these different lists is a waste of time and energy. Stop playing hide and seek with your contacts by creating a master database. In this master database merge all of your contact records. Scrub this database for duplicates. Merge the duplicate records to have one record for each contact. When you're ready to send a postcard, send an email or call to say thank you you'll have one place to look and one place to update.
Keep in mind, you don't have to do this by yourself. You can have someone help you or you can delegate it to someone who has follow through.
Don't have someone that can help pick the best master database for you based on your needs, time available to manage your contacts and based on your budget? Call, click or visit us on how you can quit the "hide and seek" for "find and communicate" with your contacts.
